Marketing people tell you is the most important Thing? Engagement. You want them to genuinely love you with all their heart. “ How many eyeballs can your site get ?” In “Web 2.0”, it's more like “ How much can you give ?” The “Web 1.0” days it was all about eyeballs. Authenticity is a tool for changing the world by doing good.” Penelope Trunk How to Change the World: The Nine Biggest Myths of the Workplace “ Keep it real” “ Those who stand out as leaders have a notable authenticity that enables them to make genuinely meaningful connections with a wide range of people. To everyone, but especially the Millenial generation.
Be authentic! Authenticity is important. It can't be faked.” - The Cluetrain Manifesto (1999) Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine. Their members communicate in language that is natural, open, honest, direct, funny and often shocking. & Merlin Mann HOWTO: 149 Surprising Ways to Turbocharge Your Blog with Credibility!’, Pt. “ Hanging out a shingle” Just like a personal profile, but for your business FREE! Pages are how businesses establish a presence on Facebook. Than 660,000 developers and entrepreneurs from more than 180 countries Every month, more than 70% of Facebook users engage with Platform applications More than 5,000 applications have 10,000 or more monthly active users Ģ00 million active users More than 100 million users log on to Facebook at least once each day More than two-thirds of Facebook users are outside of college The fastest growing demographic is those 35 years old and older More than 4 million users become fans of Pages each day Source: Instant Messaging 2.0) White-listing (only receive updates from friends) Broadcast to all of your friends See all your friends' activity on one page (News Feed) Web design experience required Easily add content (photos, videos, music, etc.) Free (ad supported) Social (comments, chat) Own words) “ Giving people the power to share and make the world more open and connected.” “ Facebook is a social utility that helps people communicate more efficiently with their friends, families and coworkers.” Xeno Media Ten years software development experience Sun Certified Java Programmer Organizer of the West Suburban Chicago PHP Meetup On the Internet since 1994 Vintage computer collector Feline fanatic LinkedIn: /in/daverossfromchicago General: daveross.tel Meetup: Facebook: /profile.php?id=646332803 
To reach customers, build your brand, and drive traffic to your business's web site.
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